| The challenge was to arrange
a mystery trip that would combine elements of product and marketing
seminars with team building activities.
Usually the individuals met in a single venue
and rotated around seminars. We wanted to both unsettle them
and then build their team cohesion. The other factor was that
there was a limited budget.
We met them with the oldest coach in the
world, took them to a local football club where they were
dressed down by their MD. They then discussed the relaunch
of their company and left on the 'Secrets coach', tables,
lights, champagne and Tina Turner!
We had 5 video monitors to watch their marketing
videos whilst travelling around the M25 at the conclusion
of which their MD sang, 'I'm the King of the Pumas'. The combinations
of surprises, games and seminars continued for two days. We
interviewed their glove puppets, had a company quiz, juggled
in the tunnel and sang songs until 4.30 am.
|
